OFFWHITE GWANGGYO
i-beam design, new york based architecture and design, new york design, new york commercial interiors, commercial interiors designer new york, commercial interiors designer ny, commercial interiors designer nyc, ny commercial interiors, nyc commercial interiors, commercial interiors architecture ny, commercial interiors architecture nyc, new york commercial interiors architecture,
OFF-WHITE™ GWANGGYO, KOREA
TYPOLOGY: Retail Store
SCOPE: Complete Renovation
SIZE: 1000 Sq. Ft.
CLIENT: Off-White™ c/o Virgil Abloh
The new Off-White store at Galleria Gwanggyo is based on three intrinsic elements of the design brand: I - The dynamic colors and silhouettes of the fashionwear II - The elusive visual qualities implied by having an ‘off-white’ identity III - The openwork grid patterns of Virgil Abloh’s furniture.
The interior space is intended to provide a unified context, composed of see-through vertical walls, space dividers, shelves and display areas all made of fine perforated metal.
The store celebrates the garments and accessories by offering a total monochrome (off-white) environment, composed of various degrees of transparency against which the garments and accessories pop. The differences in perforation and layering create light and shadow effects for changing variations of off-white. This setting uses the combination of colorless porosity and material lightness as a background to accentuate the most luxurious qualities of the products on display.